Welcome to the Affieplaas family! We’re more than just a company crafting natural products; we’re a community built on shared values and a passion for wholesome living. Our story is one of faith, perseverance, and a deep-rooted commitment to quality. Step inside and discover the heart and soul of Affieplaas.
Our Values
- At Affieplaas, we are guided by our core principles: Professionalism, Honesty, Friendliness, and Customer Service. These values form the foundation of every interaction we have, from crafting our products to supporting our valued resellers.
- Our faith is an integral part of who we are. We are inspired by the words of 1 Chronicles 28:20, which reminds us to be strong and courageous, for the Lord our God is with us.
Our Focus: Empowering Resellers
We believe in building strong relationships with our resellers, providing them with the tools and support they need to succeed. Our focus is solely on supplying our network of resellers, who then share the goodness of Affieplaas products with their customers. We do not sell directly to the public.
Our Story
- Affieplaas was born from a simple desire to create something truly special. In August 2019, Willem and Hannetjie Smit embarked on a journey to craft traditional Boerseep. After much experimentation and perseverance, they perfected their recipe and shared their first batch at the Jeffreysbaai market. The response was overwhelming!
- As demand grew, so did our commitment to helping others. During the challenging times of the COVID-19 pandemic, we saw an opportunity to empower individuals by offering reseller opportunities. Today, we have a thriving network of resellers across the country, sharing the goodness of Affieplaas products with their communities.
The Story Behind Our Logo
Our logo, a symbol of our heritage and values, was lovingly crafted by Hannetjie with the help of her son, Isak. Inspired by the verse from 1 Chronicles 28:20, it represents our journey of faith, perseverance, and family.